Privacy Policy
Effective Date: February 13, 2025 | Last Updated: February 13, 2025
Summary: Contractor Hero (operated by GreenWatt Consulting LLC) collects your personal information when you use our website and services to connect you with home improvement service providers. We share and sell your information to third-party contractors, service providers, and partner companies so they can contact you about the services you requested. This policy explains what we collect, how we use it, and your rights — including your rights under California law (CCPA/CPRA).
1. Who We Are
Contractor Hero is a website and lead generation platform owned and operated by GreenWatt Consulting LLC ("GreenWatt," "we," "us," or "our"). Our business connects homeowners and property managers ("you" or "user") with qualified home improvement contractors and service providers ("Partners," "Buyers," or "Service Providers") across various service verticals including, but not limited to: solar energy, HVAC, roofing, windows, doors, bathroom remodeling, kitchen remodeling, gutters, siding, plumbing, and electrical services.
Our primary business model involves collecting information from consumers who express interest in home improvement services and sharing, selling, or otherwise transferring that information to third-party companies who may contact you to offer their services.
2. Information We Collect
We collect the following categories of personal information:
2.1 Information You Provide Directly
- Contact Information: Full name, email address, phone number, and mailing address (including ZIP code, city, and state).
- Property Information: Homeownership status, property type, estimated property value, roof type, roof age, square footage, number of stories, and similar property details.
- Project Information: Type of service(s) requested, project timeline, budget range, project scope, and specific preferences or requirements.
- Utility & Energy Information: Monthly utility costs, electric utility provider, current energy usage, and related energy data.
- Verification Data: One-time passcodes (OTP) submitted for phone verification purposes.
2.2 Information Collected Automatically
- Device & Browser Information: IP address, browser type and version, operating system, device type, screen resolution, and unique device identifiers.
- Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, and funnel progression data.
- Location Data: Approximate geographic location derived from your IP address and/or ZIP code entry.
- Cookies & Tracking Data: Information collected via cookies, pixels, web beacons, and similar tracking technologies (see Section 8).
2.3 Information from Third Parties
- Advertising Platforms: Data received from advertising platforms such as Meta (Facebook/Instagram), Google, and others regarding ad interactions and campaign attribution.
- Data Enhancement: We may supplement the information you provide with data from third-party data providers to improve accuracy and relevance.
- Compliance Certificates: TrustedForm certificates, Jornaya LeadiD tokens, and similar compliance verification data.
3. How We Collect Information
We collect information through the following methods:
- Web Forms & Funnels: Multi-step online forms on our website where you input information about yourself and your home improvement needs.
- Phone Verification: SMS-based one-time passcode verification via Twilio to confirm your phone number.
- Automated Technologies: Cookies, JavaScript tracking, TrustedForm scripts, Facebook Pixel, Google Analytics, and similar technologies that collect data as you interact with our website.
- IP Geolocation: Automated lookup services that derive your approximate location from your IP address.
- Session Storage: Browser-based session storage to maintain your data as you progress through our multi-step forms.
4. How We Use Your Information
We use the personal information we collect for the following purposes:
- Lead Generation & Matching: To match you with home improvement service providers who may be able to fulfill your service requests.
- Selling & Sharing Leads: To sell, transfer, share, or distribute your information to third-party contractors, home improvement companies, lead aggregators, and service providers.
- Communication: To contact you by phone, text message, email, or other means regarding the services you requested or related offers.
- Verification: To verify your identity, phone number, and the accuracy of information you submit.
- Service Improvement: To analyze usage patterns, optimize our website and funnels, improve conversion rates, and enhance user experience.
- Compliance: To maintain records for TCPA compliance, generate compliance certificates, and respond to legal requirements.
- Advertising & Remarketing: To serve targeted advertising, create lookalike audiences, and conduct remarketing campaigns through third-party advertising platforms.
- Fraud Prevention: To detect and prevent fraudulent, abusive, or unauthorized activity.
5. How We Share & Sell Your Information
⚠️ Important: Our business model involves the sale and sharing of your personal information with third-party companies. By submitting your information through our forms, you acknowledge and consent to this practice as described below and in our Terms & Conditions.
5.1 Sale of Personal Information
We sell your personal information (as that term is defined under the California Consumer Privacy Act) to third-party home improvement contractors, service providers, lead buyers, and lead aggregators. These parties purchase your information so they can contact you directly to offer quotes, estimates, or services related to the home improvement needs you expressed on our website.
5.2 Categories of Recipients
We may sell, share, or otherwise disclose your personal information to the following categories of third parties:
- Home Improvement Contractors & Service Providers: Licensed contractors, installers, and service companies in verticals such as solar, HVAC, roofing, windows, doors, remodeling, gutters, siding, plumbing, and electrical.
- Lead Distribution Networks: Lead aggregation and distribution platforms (such as SIO and similar networks) that further route your information to qualified buyers.
- Lead Buyers & Resellers: Companies that purchase consumer leads for the purpose of marketing home improvement services.
- Marketing & Advertising Partners: Third-party advertising platforms, analytics providers, and marketing service providers.
- Service Providers: Companies that provide services on our behalf, including cloud hosting (AWS), communication services (Twilio), CRM platforms (GoHighLevel), compliance verification (TrustedForm), and analytics tools.
- Legal & Compliance: Law enforcement, regulators, or other parties when required by law, subpoena, or legal process, or to protect our rights, safety, or property.
- Business Transfers: In connection with a merger, acquisition, sale of assets, or similar business transaction.
5.3 How Sharing Works
When you submit your information through our forms, your data may be transmitted in real time or near-real-time to one or more third-party lead buyers through our distribution platform. Multiple companies may receive your information from a single submission. Each recipient company is an independent entity with its own privacy practices, and their use of your information is governed by their own privacy policies.
6. Third-Party Partners & Lead Buyers
The third-party companies that receive your information are independent entities and are not controlled by GreenWatt Consulting. Once we share or sell your information, the recipient company's own privacy policy governs their use of your data. We are not responsible for the privacy practices of these third parties.
We make reasonable efforts to work with reputable companies but do not guarantee the privacy or security practices of any third-party lead buyer or service provider. We encourage you to review the privacy policies of any company that contacts you regarding your home improvement inquiry.
7. Consent & TCPA Disclosure
By submitting your information through our website, you provide your express written consent under the Telephone Consumer Protection Act (TCPA) and applicable state laws to receive:
- Phone calls (including calls made using an automatic telephone dialing system or prerecorded/artificial voice messages) at the phone number you provided.
- Text messages (SMS/MMS) at the phone number you provided.
- Emails at the email address you provided.
This consent applies to communications from GreenWatt Consulting, Contractor Hero, and any of our third-party partners, lead buyers, and service providers to whom your information has been sold, shared, or transferred. You understand that consent is not a condition of purchase and that you may revoke your consent at any time.
Message and data rates may apply. Message frequency varies. You may opt out of text messages by replying STOP to any text message. You may opt out of calls by informing the caller or by contacting us directly.
8. Cookies & Tracking Technologies
We use the following technologies to collect information and improve our services:
- Cookies: Small text files stored on your device that help us track preferences and activity.
- Pixels & Web Beacons: Invisible tracking elements, including Meta (Facebook) Pixel, used for advertising attribution and audience building.
- TrustedForm: A third-party script that records a certificate of the consent process on our forms for TCPA compliance verification.
- Session Storage: Browser-based temporary data storage to maintain form progress during your session.
- Analytics: Google Analytics and similar tools used to understand website traffic, user behavior, and funnel performance.
You may control cookies through your browser settings, though disabling cookies may impact your experience on our website. Note that "Do Not Track" browser signals are not currently honored by our website.
9. Data Retention
We retain your personal information for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Typically, lead data is retained for a minimum of five (5) years to satisfy TCPA compliance record-keeping requirements and contractual obligations with our partners. After the retention period, data may be anonymized or securely deleted.
10. Data Security
We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information, including encrypted data transmission (SSL/TLS), secure cloud infrastructure (AWS), and access controls. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security of your data.
11. Your General Privacy Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate personal information.
- Deletion: Request deletion of your personal information, subject to certain legal exceptions.
- Opt-Out of Sale: Direct us to stop selling your personal information to third parties.
- Opt-Out of Communications: Opt out of marketing emails, text messages, or phone calls.
To exercise any of these rights, please contact us using the information provided in Section 17. We will verify your identity before processing your request and will respond within the timeframe required by applicable law.
12. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
12.1 Your California Rights
- Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected, the categories of sources from which it was collected, the business or commercial purpose for collecting or selling it, and the categories of third parties with whom it was shared or sold.
- Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions (e.g., compliance with legal obligations, completing transactions, detecting security incidents).
- Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
- Right to Opt-Out of Sale/Sharing: You have the right to direct us to stop selling or sharing your personal information to third parties. You may exercise this right by contacting us at the information below.
- Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information, you have the right to limit our use and disclosure of that information.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
12.2 Categories of Personal Information Collected & Sold
The following table describes the categories of personal information we have collected and sold or shared in the preceding 12 months:
| Category |
Collected |
Sold/Shared |
| Identifiers (name, email, phone, address) |
Yes |
Yes |
| Customer records (property info, utility data) |
Yes |
Yes |
| Internet/network activity (browsing, IP, device info) |
Yes |
Yes |
| Geolocation data (approximate location via IP/ZIP) |
Yes |
Yes |
| Inferences (consumer profiles, service interests) |
Yes |
Yes |
| Sensitive personal information |
No |
No |
12.3 Financial Incentives
We do not currently offer financial incentives to consumers in exchange for the retention or sale of personal information.
12.4 How to Exercise Your California Rights
California residents may submit a verifiable consumer request by contacting us at:
You may also designate an authorized agent to submit requests on your behalf. We will verify the agent's authority and your identity before processing the request. We will respond to verifiable consumer requests within 45 days of receipt. If additional time is needed, we will notify you of the extension and the reason.
12.5 Shine the Light (California Civil Code § 1798.83)
California residents may also request information regarding the disclosure of personal information to third parties for direct marketing purposes. To make such a request, please contact us at the email address above.
13. Other State Privacy Rights
Residents of states with comprehensive consumer privacy laws (including but not limited to Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others) may have similar rights to those described in Section 12, including the right to access, correct, delete, and opt out of the sale of personal information. To exercise your rights under any applicable state privacy law, please contact us at admin@greenwattconsulting.com.
14. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to promptly delete that information. If you believe a child has provided us with personal information, please contact us immediately.
15. Third-Party Links
Our website may contain links to third-party websites, services, or applications that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party website you visit.
16. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.
17. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: